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BMW Motorcycle Show and Open House

Join us Saturday, July 19 to celebrate BMW Motorrad in all forms, new and old. No matter if you are exceptionally proud of your modern kit-out, or have a particularly unique or heritage machine, we have a category for you to show off. Win prizes for top-rated bike in each category, and for best of... [Read More]

Vintage Motorcycle Weekend @ Gilmore Car Museum

BMW Motorycles of Grand Rapids will have Demos and swap meet goodies at the Vintage Bike (Sunday) at Gilmore this year! Give us a call ahead of time if there is something specific you want us to bring for the Swap Meet! And, don't forget to swing by for test rides. Show poster and kickstand... [Read More]

REV’IT TailorTech comes to BMW Grand Rapids

Join TAILORTECH at BMW Motorcycles of Grand Rapids for an exclusive experience dedicated to pushing the boundaries of what’s possible in motorcycle gear. At REV’IT! TailorTech, we believe in crafting suits that are as unique as the riders who wear them. This is your chance to experience firsthand the precision and passion that goes into... [Read More]

Winter Storage Seminar & Costume Contest!

BMW Motorcycles of Grand Rapids will be hosting a winter storage seminar & costume contest! Winter Storage Seminar will start promptly at Noon Don't neglect your ride! Our service dept will be teaching you how to prepare your motorcycle for the winter. Keep the Halloween fun rolling! Come dressed in your best costume for a... [Read More]

Customer Appreciation Open House!

We’re getting everyone together for an end-of-year gathering at the shop. If you’ve ridden with us this season, stopped in for service, or just been part of the BMW community here in West Michigan, we’d love to have you out. Trip Seminar at 12:00 —We’re hosting a casual trip talk that will put a bow... [Read More]

Bike Launch & Charity Chili Cookoff!

Join us for the launch of the all-new 2026 BMW R1300R and R1300RS!Be among the first to see these exciting new models in person. We’ll also be hosting a detailed presentation covering all the latest features, technology updates, and what makes these bikes the next evolution of BMW performance. Plus — our Charity Chili Cook-Off!Six... [Read More]

Royal Enfield Season Kick-Off!

Join us April 18th for the Royal Enfield Season Kick-Off! Demo rides are available on the -Classic 650 -Guerrilla 450 -INT Bear 650 Don’t miss out on the Royal Enfield Giveaways! Walking tacos for lunch, while supplies last! Special voucher of $250 for the first 3 people who purchase a Royal Enfield motorcycle the day... [Read More]

BMW Open Haus

Join us on May 16th for BMW Motorrad's nationwide Open Haus event! We have a bunch of reasons to come in and visit: Demos all day; come with your friends, take a couple bikes out and discover the latest generation from BMW Motorrad. Food and beverage are being provided, so grab a snack and share... [Read More]

Peninsula Party 2026

Peninsula Party 2026 Pretty Version Here Five Ferries - May 16 through September 30 Our second-annual, season-long ride to explore our beautiful state of Michigan and some of its unique features, plus have a great time on your motorcycle. This year, we are focusing on ferries of all kinds: some your bike can ride with... [Read More]

Royal Enfield Demo Truck

Royal Enfield Demo Truck Event — July 10 & 11 The Royal Enfield Demo Truck is coming to town, and this is your chance to experience the ride for yourself. Join us for a hands-on weekend packed with test rides, expert staff, and full hospitality. Friday, July 10 — 9:00 AM to 5:00 PM Saturday,... [Read More]

BMW Motorrad Motober-Fest

Willkommen to our very own little piece of Bavaria here in West Michigan! We'll have bratwurst on the grill, and our local nonprofit partner, Betterment, will be onsite manning a beer tent for donations. Back by popular request, BMW stunt rider Teach McNeil will be performing three full shows! Peninsula Party 2026 also comes to... [Read More]

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