Sales – New and Used Inventory
Q: Can I buy a bike when I walk into the dealership?
A: Yes, in most instances. All of our bikes on the website are prepped and ready to go, unless otherwise noted.
Q: Do you carry both new and pre-owned motorcycles?
A: Yes. We stock the full current lineups of new BMW and Royal Enfield motorcycles, along with a rotating selection of quality pre-owned bikes across various makes, models, and years. Check our inventory page or give us a call for what’s currently on the floor.
Q: Do you sell Royal Enfield motorcycles too?
A: Yes, we’re an authorized dealer for both BMW Motorrad and Royal Enfield. We carry Royal Enfield’s current lineup alongside our BMW inventory, so you can compare both brands in one place.
Q: Can I test ride a motorcycle before I buy?
A: Absolutely. We offer test rides on most in-stock models for licensed riders with a valid motorcycle endorsement. Stop by or call ahead to schedule a time and make sure your model of interest is ready to go.
Q: Do you accept trade-ins?
A: Yes, we accept trade-ins on motorcycles of any make or brand. Bring your bike in for an appraisal, or contact us with details (year, make, model, mileage, condition, and service history) for a preliminary estimate.
Q: Do you offer financing?
A: Yes, we work with several lenders, including BMW Motorrad Financial Services and financing options for Royal Enfield, to help find terms that fit your budget. You can start a credit application online or in person at the dealership.
Q: Can I order a motorcycle that’s not currently in stock?
A: Yes. If we don’t have the exact model, color, or configuration you want on the lot, we can place a factory order through BMW or Royal Enfield, depending on the brand. There can be a 3-6+ month wait on ordered units.
Q: Do you ship or deliver motorcycles out of state?
A: We can arrange shipping to most locations. Reach out to our sales team for a delivery quote to your area.
Service and Maintenance
Q: Do you service motorcycles that weren’t purchased from you?
A: Yes, our service department works on all BMW and Royal Enfield motorcycles regardless of where they were purchased.
Q: Do I need an appointment for service?
A: We recommend scheduling an appointment to guarantee a service bay and minimize wait times, especially during riding season. Walk-ins are welcome for minor items but may face longer waits.
Q: How often does my motorcycle need servicing?
A: Service intervals vary by brand and model. Most BMW motorcycles follow a schedule based on mileage or time (commonly every 6,000 miles or annually — whichever comes first), while Royal Enfield models typically follow their own manufacturer-recommended intervals. Your owner’s manual has the exact schedule, or our service team can confirm it for your specific bike.
Q: Do you offer pickup and delivery for service?
A: Yes, pickup and delivery are available based on availability. The standard rate is $2.50 per loaded mile plus a $25 load fee.
Q: Can I wait at the dealership while my bike is serviced?
A: Yes, we have a waiting area, though for longer jobs we recommend dropping off your bike and we’ll call when it’s ready.
Q: Do you perform warranty and recall work?
A: Yes, as an authorized BMW Motorrad and Royal Enfield dealer, we handle manufacturer warranty repairs and recall service for both brands.
Parts & Apparel
Q: Do you sell OEM parts and accessories?
A: Yes, we stock and can order genuine BMW Motorrad and Royal Enfield parts and accessories, including luggage, performance parts, service kits, and farkles.
Q: Do you carry riding gear and apparel?
A: Yes. Our online store and in-store selection include helmets (full face, modular, and open face), jackets, pants, gloves, footwear, heated gear, and women’s-specific gear from top brands like Shoei, Arai, Schuberth, Rev’it, Klim, Alpinestars, Held, Sidi, HJC, and more, alongside BMW Motorrad and Royal Enfield branded apparel.
Q: Do you carry casual wear, gifts, or accessories beyond riding gear?
A: Yes, we also carry casual wear, hats and headwear, books and gifts, battery tenders, and other accessories like GPS units, throttle locks, and hand covers for cold-weather riding.
Q: Can I shop your parts and gear online?
A: Yes, our full online store is available at shop.bmwmcgr.com, where you can shop by brand or by bike model. Orders can be picked up locally in Grand Rapids or shipped to you.
Q: What if you don’t have my size or color in stock?
A: We can often special order additional sizes and colors — just give us a call or reach out through the online store.
Q: Can I order parts online or over the phone?
A: Yes, contact our parts department with your bike’s model and VIN for the fastest, most accurate parts lookup, or place an order directly through our online store.
General Dealership Info
Q: What are your hours?
A: Tuesday–Friday: 9:00 AM – 6:00 PM. Saturday: 9:00 AM – 3:00 PM. Closed Sunday and Monday.
Q: Where are you located?
A: We’re located at 5995 Division Ave. S., Grand Rapids, MI 49548.
Q: What brands do you sell?
A: We are an authorized dealership for both BMW Motorrad and Royal Enfield motorcycles.
Q: Do you offer motorcycle rentals?
A: We do not currently offer motorcycle rentals.
Q: Is a motorcycle endorsement required to test ride or purchase?
A: A valid motorcycle license endorsement is required to test ride. It is not required to purchase, but you’ll need one before riding your bike on public roads.
Q: Do you host events, group rides, or track days?
A: Yes, we regularly host events throughout the year, including our annual Peninsula Party. Check our Event Calendar on the website for upcoming dates and details, or sign up for our newsletter to stay informed.
Q: How can I contact the dealership?
A: Call or text us at 616-530-6900, or send a message through the contact form on our website. You can also stop by in person at 5995 Division Ave. S., Grand Rapids, MI 49548.
