BMW Motorrad's R 90 S Concept Bike
Posted on 09/12/2013

90 years of BMW Motorrad - 40 years of a BMW Motorrad design icon. To mark these anniversaries, the BMW Group will be presenting a very special new machine from 6.30 pm on May 24th: the BMW Concept Ninety, on show at the Concorso d’Eleganza Villa d’Este 2013. In collaboration with the customer bike company "Roland Sands Design", the BMW Motorrad Design Team has created an exclusive homage to the BMW R 90 S. Roland Sands and his team have given the BMW Concept Ninety an exclusive self-assured appearance with technologically refined, top-quality custom parts, former motorcycle racer.

The original: the BMW R 90 S.
With a top speed of just under 200 km/h, the BMW R 90 S was one of the fastest serial production motorcycles of its time. It was the first time a designer had created the perfect combination of form and function in a motorcycle development process. The BMW R 90 S was the first motorcycle ever to be fitted with a front trim section as standard, giving it an unmistakable appearance. Aerodynamically optimised front and rear trim elements were soon to be seen on motorcycles by other manufacturers, too. According to Edgar Heinrich, Head of BMW Motorrad Design: "The BMW R 90 S goes back to a time when motorcyclists were regarded as social outlaws. There was something rebellious about them - they were fast, noisy and wild. It was all about pure emotion. And it remains fascinating to this day."

BMW Concept Ninety.
"The aim of the BMW Concept Ninety is to show how reduced and pure an emotional BMW motorcycle can be," explains Ola Stenegard, Head of BMW Motorrad Vehicle Design. Its basic proportions are clearly geared towards the original: the faring, fuel tank and rear section instantly reveal the bike's kinship with the BMW R 90 S. The BMW Concept Ninety also echoes the separation of the motorcycle's proportions which was typical at the time: the trim is visually distinct from the black engine and chassis sections. While halogen reflected the technological state of the art in the original machine, cutting-edge LED lighting elements give the BMW Concept Ninety its face today.

Custom parts made by Roland Sands Design.
Roland Sands Design created the parts especially for the BMW Concept Ninety in collaboration with the BMW Motorrad Design Team: "I wanted to translate the special character of the BMW R 90 S into the modern age by means of unique parts - based on emotional design and state-of-the-art technology. It just all goes together perfectly: BMW technology, BMW history and our custom parts are a great match," says Roland Sands. Unlike other custom bikes, the BMW Concept Ninety is designed to be ridden. The motorcycle itself and all parts are geared towards top-level performance. 



Posted by BMW Motorrad USA

Always friendly/personableAlways superior serviceFantastic staff...
Brandon Lutz ... Read More »
24k service and fuel pump recall - R1200RT 2008Excellent job as promised and and as estimated.In and out in 5 hours.Thanks for the good experience...
david upchurch ... Read More »
I would like to take this opportunity to thank BMW Motorcycles of Grand Rapids (most specifically Andrea Chappell) for an extremely satisfying experience in purchasing a 1981 BMW R100RT. I live in the San Francisco Bay Area, so it was quite important that I felt comfortable with the sales person. Throughout the entire process, Andrea was professional, knowledgeable and very responsive. Purchasing any bike is a major decision, but when it comes to buying a vintage bike (site unseen), everything becomes quite amplified. I own a 2011 R1200GS, so I was quite knowledgeable of BMW bikes, but buying a bike over 30 years old can be a challenge.After the bike w...
Scott Garland ... Read More »
Besides the fact we've been friends for years, this is a dealership you can call home. Andrea rocks as a knowledgeable sales person, and all staff are similarly educated and helpful. My departed husband and I bought (30?-I lost count) motorcycles from Blane over the years and never had an issue with any of the bikes or service (except Rod bought the same bike twice during his many purchases-a story we love to relive ). I look forward to new experiences on the 2014 F700GS! I will speak for Rod and myself - top notch bikes at a top notch dealership. - Tuny Pierce, PhD...
Tuny Pierce ... Read More »